Karachi (Pakistan News Online) Pakistan Suzuki Motor Company has issued a message for its customers, announcing that from November 1, 2024, the graphite gray color option will no longer be available for all car models.
Suzuki has instructed its authorized dealerships to stop taking new orders for vehicles in this color. However, the company has not disclosed the reason behind this decision.
Possible Reasons:
There could be several reasons behind this decision, such as supply chain disruptions, changing customer preferences, cost considerations, streamlining of the production process, branding strategies, or regulatory requirements.
Production Process:
Some colors are more costly to produce than others, which can impact pricing. By discontinuing less popular colors, the company can reduce expenses and potentially increase profits. Reducing color options can simplify production processes and inventory management, leading to cost savings and improved efficiency.
Customer Preferences:
Customer preferences regarding vehicle colors change over time. Although graphite gray has been quite popular among Suzuki customers, the discontinuation of this color raises questions about the company’s future color schemes.
Branding Strategy:
Automakers periodically adjust their branding and product offerings. Removing a color option could be part of a broader strategy to enhance the brand’s image or introduce new, modern colors.
Pakistan Suzuki has strictly instructed its dealerships to adhere to these new guidelines and not to accept orders for vehicles in graphite gray. Customers interested in purchasing a Suzuki vehicle will now need to choose from the available colors.